Sense of Scandinavia


Imagine a great land hidden at the end of a long rocky track

A land populated by silent forests, silvery lakes, secluded islands and mountains of snow

Where nature dominates and seasons dictate

A land four times the size of Japan but with fewer people than Tokyo

With more boats and bicycles than those owning them

And a border to continental Europe just 60km long

This is a land that has plotted its own course

Shaped a different way of living over the course of centuries

Where ethics, consciousness and values of trust, equality, respect thrive

And where its inhabitants place the greatest priority on life balance

On fellowship, family and friends

And on everyday moments of shared happiness



We think not

It’s genuine

And it’s something everyone should experience